Our Story
UGOKU (動く) is the Japanese word for "to move" — and that's the idea at the heart of everything we make.
We are a UK-based performance headwear brand built for people who move through the world with intention: trail runners, hikers, ultramarathon racers, and anyone who finds that the best thinking happens on their feet, in the hills, on a path they've never taken before.
Our caps are engineered to keep up with you. The TK (Trucker) series uses a 3D structured mesh front panel — not foam, not a rigid shape — to deliver genuinely improved ventilation and an ultra-light feel at just 59g. The SWFT series goes lighter still at 52g, with soft, fully packable panels that crumple into any pocket and bounce back ready to run. Both series feature elasticated closures for a locked, personalised fit, moisture-wicking headbands, and fast-drying fabrics.
But performance is only half the story.
Every UGOKU cap carries original artwork. Each design is inspired by nature, Japanese aesthetics, the experience of movement, and the landscapes we are lucky enough to run through. A cap should feel good and look good — we see no reason why those two things should ever be a compromise.
And because the wild places we love are worth protecting, we plant a tree for every single cap sold. Every order. No thresholds, no minimums. Just a tree in the ground, every time.
Free shipping across the UK on all orders. Free international shipping on orders over £50. For questions, collab ideas, or just to say hello — get in touch.
UGOKU PROJECTS. Made to move.
Our Eco-Conscious Mission
Trail running exists because wild places exist. We think it's only right to give something back.
For every cap purchased, we plant a tree. It's a simple commitment, but one we take seriously. We partner with Ecologi reforestation organisation to ensure every tree is planted where it's needed most — restoring habitats, supporting biodiversity, and protecting the landscapes that trail runners love.
Every UGOKU cap you wear represents a tree in the ground. That's the deal, and we're proud of it.
Our Community & Partnerships
We believe trail running is better together. That's why we've built partnerships with people and communities who share our values.
Tea and Trails Podcast A celebration of trail running culture, community, and the conversations that happen when you slow down enough to notice the world around you. Our partnership with Tea and Trails reflects our belief that the trail running community is one of the most welcoming and inspiring in sport.
Elite Trail Team Our caps are tested where it counts — on the heads of elite trail runners pushing their limits. The Elite Trail Team partnership keeps us honest, keeps our product sharp, and connects us to the cutting edge of the sport.
Runaway Racing Runaway Racing brings events to life and runners together. Our partnership with Runaway Racing puts UGOKU caps at the heart of the trail running event scene — because race day is where the community shows up.
Maximum Mileage Coaching Maximum Mileage is a UK-based online coaching team helping busy athletes train smarter for marathons and ultramarathons — personalised plans, strength programming, nutrition, and mindset, all under one roof. Our partnership puts UGOKU caps on athletes who genuinely put the miles in. Gear and guidance, sorted.